Categories
General Tips and Tools

Your story begins and ends with your visitors’ stories

I think it was the spring of 1993, maybe 1994. I was attending a conference on research methods for communicators in Ottawa, and one of the presenters confused the hell out of most of us with his introduction of this thing called the World Wide Web. I was still getting my head around how I could possibly use up all of […]

Categories
General Tips and Tools

What are your goals and objectives? The first stop on your tour

In my years of communications consulting, it was very common for organizations to want to jump into designing a campaign or initiative without first checking in about how the campaign was going to further their strategic goals and priorities. Completely understandable. The creative aspects – brainstorming about the messaging and how to reach the audience – are (for most people, including me) way more fun […]

Categories
General Research

The power of storytelling

Like most people, for as far back as I can remember, I have loved stories. I loved reading them, hearing about them, seeing them on film or TV, even reliving them with my own, imaginary-world twist. (My siblings – who shall remain nameless to protect my reputation – have way too many embarrassing ‘stories’ about my great adventures […]