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Let the fun begin!

I am incredibly excited to be working with Orillia & Lake Country Tourism on the first of what will hopefully be a series of digital self-guided tours in this area.   Our first tour will capitalize on the popularity of one of the local railway lines that has been converted into a multi-use trail. The Uhthoff Trail is […]

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Self-guided Tours and Tourism Recovery

This week, Destination Canada released its Revisiting Tourism: Canada’s Visitor Economy One Year into the Global Pandemic. The report paints a bleak picture of the state of tourism for 2021 and beyond. With an anticipated drop of 35% compared with 2019’s $67.9 billion total Canadian tourism demand, the report  portends “the state of the visitor economy is more dire than the impacts following 9/11, […]

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Nimble, pivot and silver linings…

A study by Statistics Canada in October suggests that the economic impact of COVID-19 on the tourism industry could reach over $37 billion and result in a loss of over 400,000 jobs.