Tips and Tools

Tips for Creating Engaging Content

The third stop in our tours development tour is all about content development.   Recently, I had the pleasure of participating in a workshop called Experience Development 101 for Agri-Tourism hosted by Tourism Simcoe County and facilitated by Kim Clarke, Tourism Experience Development Specialist with Regional Tourism Organization 7 (Bruce, Grey, Simcoe).  The workshop highlighted the growing importance and value of experiential tourism opportunities […]

General Tips and Tools

What are your goals and objectives? The first stop on your tour

In my years of communications consulting, it was very common for organizations to want to jump into designing a campaign or initiative without first checking in about how the campaign was going to further their strategic goals and priorities. Completely understandable. The creative aspects – brainstorming about the messaging and how to reach the audience – are (for most people, including me) way more fun […]

General Research

The power of storytelling

Like most people, for as far back as I can remember, I have loved stories. I loved reading them, hearing about them, seeing them on film or TV, even reliving them with my own, imaginary-world twist. (My siblings – who shall remain nameless to protect my reputation – have way too many embarrassing ‘stories’ about my great adventures […]

Research Uncategorized

Nimble, pivot and silver linings…

A study by Statistics Canada in October suggests that the economic impact of COVID-19 on the tourism industry could reach over $37 billion and result in a loss of over 400,000 jobs.