Self-guided Tours and Tourism Recovery

This week, Destination Canada released its Revisiting Tourism: Canada’s Visitor Economy One Year into the Global Pandemic. The report paints a bleak picture of the state of tourism for 2021 and beyond. With an anticipated drop of 35% compared with 2019’s $67.9 billion total Canadian tourism demand, the report  portends “the state of the visitor economy is more dire than the impacts following 9/11, […]

Tips and Tools

Tips for Creating Engaging Content

The third stop in our tours development tour is all about content development.   Recently, I had the pleasure of participating in a workshop called Experience Development 101 for Agri-Tourism hosted by Tourism Simcoe County and facilitated by Kim Clarke, Tourism Experience Development Specialist with Regional Tourism Organization 7 (Bruce, Grey, Simcoe).  The workshop highlighted the growing importance and value of experiential tourism opportunities […]

General Tips and Tools

What are your goals and objectives? The first stop on your tour

In my years of communications consulting, it was very common for organizations to want to jump into designing a campaign or initiative without first checking in about how the campaign was going to further their strategic goals and priorities. Completely understandable. The creative aspects – brainstorming about the messaging and how to reach the audience – are (for most people, including me) way more fun […]