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Self-guided Tours and Tourism Recovery

This week, Destination Canada released its Revisiting Tourism: Canada’s Visitor Economy One Year into the Global Pandemic. The report paints a bleak picture of the state of tourism for 2021 and beyond. With an anticipated drop of 35% compared with 2019’s $67.9 billion total Canadian tourism demand, the report  portends “the state of the visitor economy is more dire than the impacts following 9/11, […]

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Tips and Tools

Tips for Creating Engaging Content

The third stop in our tours development tour is all about content development.   Recently, I had the pleasure of participating in a workshop called Experience Development 101 for Agri-Tourism hosted by Tourism Simcoe County and facilitated by Kim Clarke, Tourism Experience Development Specialist with Regional Tourism Organization 7 (Bruce, Grey, Simcoe).  The workshop highlighted the growing importance and value of experiential tourism opportunities […]

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General Research

The power of storytelling

Like most people, for as far back as I can remember, I have loved stories. I loved reading them, hearing about them, seeing them on film or TV, even reliving them with my own, imaginary-world twist. (My siblings – who shall remain nameless to protect my reputation – have way too many embarrassing ‘stories’ about my great adventures […]